Perishables don’t last long. Be it medicines, fruits, vegetables, protein, dairy, or seafood, without the right ambient conditions maintaining freshness or flavor is an impossible feat. Fortunately, cold chain technologies have come a long way and offer far more options than just cold or hot settings. There are state-of-the-art technologies in the market that help monitor conditions inside a container and provide a real-time view of location, temperature, humidity, oxygen, and carbon dioxide levels. That's not all. Should market situations change, shippers can use the available knowledge to redirect cargo to more favorable destinations.